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Chronicles of Work and Life

Ambitious,
pro-active,
detail-oriented, bold,
effective,
fast-paced, confident,
loveable.

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About Me

I have a bachelor's degree in Digital Design and a degree in Business Administration.

I am bold, loud, friendly, energetic, and fully devoted to being the best at everything I do.

My current job has given me the possibility of getting to know in depth the ever-changing digital and streaming landscape, how to effectively develop business projects on a large scale, and work with a group of amazingly talented people alongside me.

I focus on data handling, monetization, and business development for existing and future clients.
I have taken on many responsabilities, such as:
- Leading teams of SDRs, reps, and, account managers. (Latam + USA)
- Setting individual quotas and team goals, analyze data, coordinate sales training, and call reviews. 
- Manage sales team for Latin America market (Tv, Radio, Newspaper & content providers)
- Lead Programmatic team and platforms.
- Onboard new clients and develop strategic accounts (USA).
My current roles requires me to effectively:
- Facilitate and execute tasks involved with ad campaign management; includes setup & trafficking, Q&A & troubleshooting, monitoring performance & delivery, reporting & analytics, optimization, billing & budgeting, strategic planning, etc.
- Collaborate with relevant cross-functional teams to achieve client goals, and raise awareness around campaign performance and recommendations.
- Proactively optimize to exceed client key performance indicators and drive revenue growth/retention of our advertising clients.
- QA creative content, technical specs ensuring it adheres to all PlayStation ad and creative policies.
- Work closely with Client Solutions Managers and Client Partners to close the feedback loop on current campaigns and share data for future campaign setup.
- Participate in Weekly/Monthly meetings presenting case studies and findings

I'm always on the look for new challenges, eager to prove my worth, and confident in what I'm capable of.
The more I do, the better I feel.

Inicio: Sobre mí
Inicio: Experiencia

EXPERIENCE

Advertising Operations Manager

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Sony Interactive Entertainment

January 2022 - Present

• Collaborate with relevant cross-functional teams to achieve client goals, and raise awareness around campaign performance and recommendations.
• Proactively optimize to exceed client key performance indicators and drive revenue growth/retention of our advertising clients.
• QA creative content, technical specs ensuring it adheres to all PlayStation ad and creative policies.
• Work closely with Client Solutions Managers and Client Partners to close the feedback loop on current campaigns and share data for future campaign setup.

Digital Sales & Marketing Strategist

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February 2019 - December 2021

Streann Media

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands the company’s customer base and ensure a strong presence
• Own recruiting, objectives setting, coaching, and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue, and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Develop digital marketing programmatic strategy and tactics that coordinate with and augment the overall media plan objectives.
• Analyze and report key campaign metrics and ensure the strategic achievement of Key Performance Indicators (KPIs)
• Create and actively manage and optimize programmatic campaigns in Demand-side Platforms (DSPs) and Supply-side Platforms (SSPs)
• Manage digital marketing campaigns across programmatic mobile, display, video, OTT, CTV, and audio.
• Identify, suggest, and setup private marketplace initiatives across multiple platforms

Head Of Video Advertising.

January 2018 - May 2018

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Positive Mobile Latam

Head Of Video Team, Latam, US & EU

Head Of Publishers & Exchanges Manager

January 2017 - January 2018

Head of Publisher Team, onboarding new Supply sources and connecting them to the right demand.
Managing Video Team in all Exchanges Activities.

Performance Manager

June 2016 - December 2016

Performance and affiliate marketing manager.

Online Marketing & Sales Coordinator

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April 2016 - November 2016

Bruforc Machinery

Start-up of the department
Development of digital platforms, website and social networks.
Marketing campaigns (emailing, social networks, etc.)
In charge of advertising guidelines
Acquisition of new clients

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EDUCATION

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Bachelor's degree, Digital Art & Design.

Universidad del Salvador.

Manage programs and programming languages for website development. HTML5. Javascript. CSS3. Photoshop. illustrator. Anime Studio. Maya. 3D Studio Max. After Effects. Premier. Unity. Action Script 3. 2D animation. 3d animation. Stop motion. Video and 3DFX and Motion Graphics mixed media.

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Associate Degree, Business administration and management 

Business administration is the administration of a business. It includes all aspects of overseeing and supervising business operations. From the point of view of management and leadership, it also covers fields that include accounting, finance, project management and marketing.

LICENSES & CERTIFICATIONS

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Participants learn to construct and defend effective arguments in writing and in speech. This ability is essential to success in any academic, professional, or public setting. We will be using selected speeches from prominent Americans, including Martin Luther King Jr., John F. Kennedy, Margaret Chase Smith, Ronald Reagan, and more, to explore and analyze rhetorical structure and style. Through this analysis, learners will see how speakers and writers persuade an audience to adopt their point of view.

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MBA-level strategic marketing training you need to make strong business decisions and set strategic direction for your company, unit, department, or product line.
By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

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Google Ads Apps Certification. Google Ads Display Certification. Google Ads Search Certification. Google Ads Video Certification.

Inicio: Educación

SKILLS

PROGRAMMATIC

ADVERTISING

SALES & BIZ DEVELOPMENT

TEAM PLAYER

CLIENT RELATIONS

PROJECT MANAGEMENT

PROACTIVE

ORGANIZATION SKILLS

LEADERSHIP

PHOTOSHOP

VIDEO EDIT

COACHABLE

PUBLIC SPEAKING

Inicio: Habilidades

"Why should we hire you?"

Isn't my website and background impressive?
My mom thinks it is. 

I can get the job done, I want to get the job done, whilst learning from my colleagues.

I want to be challenged, pushed, rushed - I can handle it.

I want to do something that matters, I want to make a difference.

Feel free to reach out!

+1(954)3295595

Thanks for you message!

Inicio: Contacto
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